Initial Distribution in the US in Late 2017
DENVER & WOODBURY, N.Y.--(BUSINESS WIRE)--
Molson Coors Brewing Company (NYSE: TAP; TSX: TPX) and Hornell Brewing
Co., Inc., affiliate of AriZona Beverages, announced today that they
have entered into a partnership agreement whereby Molson Coors will
market and distribute a new Flavored Malt Beverage (FMB) brand – Arnold
Palmer Spiked Half & Half – in the United States through its US
division, MillerCoors. The brand will be introduced later this year in
select markets followed by a full national launch in early 2018.
Kandy Anand, Molson Coors Chief Growth Officer, commented, “We are very
excited to partner with Hornell Brewing on this new venture as it
provides another strategic addition to our portfolio. It’s an FMB made
with real juice and select teas, so it brings a great combination of
flavor and refreshment. The Arnold Palmer branded beverages have a very
strong following and we believe this new hard iced tea and lemonade will
provide consumers with even greater choice, as well as further extend
our leadership position in the FMB space. Ready-to-drink teas in the
US—both non-alcoholic and alcoholic—have been growing double digits for
several years and we look forward to capturing that momentum through the
strength of our national distributor network beginning this Fall.”
The agreement opens opportunities for Molson Coors to potentially
distribute the brand outside the US, as well as explore other product
collaborations with Hornell Brewing and AriZona Beverages.
Don Vultaggio, Chairman and Owner of Hornell Brewing and AriZona
Beverages, said of the partnership, “With their wide distribution
network, partnering with Molson Coors was a natural choice for us to
introduce this new spiked version of our popular, great tasting Arnold
Palmer beverages to millions of consumers.”
Licensed under the authority of Arnold Palmer Enterprises and Innovative
Flavors LLC, AriZona Beverages is responsible for the commercial
development of the authentic “Arnold Palmer”® beverage, a proprietary
blend of iced tea and lemonade and named after the legendary American
golfer who conceived of the refreshing drink when he first began mixing
iced tea and lemonade in his own kitchen in the 1960s. Arnold Palmer
Spiked Half & Half is a flavored malt beverage (FMB) made with real
juice and select teas from around the world with an ABV (alcohol by
volume) of 5%.
Terms of the agreement were not disclosed.
About Molson Coors
With a story that starts in 1774, Molson Coors has spent centuries
defining brewing greatness. As the third largest global brewer by
enterprise value, Molson Coors works to deliver extraordinary brands
that delight the world’s beer drinkers. From Coors Light, Miller Lite,
Carling, Staropramen and Sharp’s Doom Bar to Leinenkugel’s Summer
Shandy, Blue Moon Belgian White, Hop Valley, Creemore Springs Premium
Lager and Crispin Cider, Molson Coors offers a beer for every beer
lover. Molson Coors operates through Molson Coors Canada, MillerCoors,
Molson Coors Europe and Molson Coors International. The company is not
only committed to brewing extraordinary beers, but also running a
business focused on respect for its employees, communities and drinkers,
which means corporate responsibility and accountability right from the
start. It has been listed on the Dow Jones Sustainability World Index
for the past five years. To learn more about Molson Coors Brewing
Company, visit molsoncoors.com,
ourbeerprint.com
or on Twitter through @MolsonCoors.
About Hornell Brewing Co, Inc.
Hornell Brewing Company, established in 1934, is an affiliate of AriZona
Beverages and has been selling beer for nearly eight decades. The
brewing company was purchased by Don Vultaggio in the 1970s and is known
for brands like Crazy Horse, Crazy Stallion, Midnight Dragon and
Mississippi Mud Beers, and continues to bring innovative products to
market.
About AriZona Beverages USA LLC
AriZona Beverages, founded in Brooklyn, N.Y. in 1992, is proud to be a
family owned and operated American company. AriZona’s mission is to
offer top quality beverages in uniquely designed packages. AriZona
Beverages – makers of the number one ready-to-drink premium Iced Tea in
America – holds a unique position in the global beverage industry and
remains constantly ahead of the curve. With a loyal following across
various demographics, AriZona pulls its own inspiration from its devoted
fan base.
About Arnold Palmer Enterprises
In the 1960s, Arnold Palmer pioneered the sports marketing industry.
Palmer's timeless style, his famous signature and four-color umbrella
icon have transcended the sport of golf and are reflective of one of the
world's most beloved brands. Built on over a half-century of trust and
integrity, Arnold Palmer Enterprises and the Arnold Palmer Group of
companies is a global organization that has licensees for lifestyle
apparel, accessories and home furnishing that purvey branded collections
in over 20 countries. The Arnold Palmer name is featured on a broad
range of other consumer products including the eponymous iced tea and
lemonade beverage as well as properties such as a namesake PGA Tour
event, and a global golf course design firm. For more information on the
Arnold Palmer Group, visit ArnoldPalmerGroup.com.
About Innovative Flavors
Innovative Flavors LLC is a full service brand consultancy and product
developer in the food and beverage industry. For many years, Innovative
Flavors LLC has facilitated the commercial development of the authentic
“Arnold Palmer”® beverage under a license from Arnold Palmer Enterprises.
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Source: Molson Coors