Coors Light and New Coors Brand Introduce Spirit of Rocky Mountains
in January 2015
SANTIAGO, Chile--(BUSINESS WIRE)--Jan. 5, 2015--
Molson Coors Brewing Company (NYSE: TAP; TSX: TPX) and Compañía
Cervecerías Unidas (CCU) today announced their new partnership to launch
two iconic American beers in Chile. Both internationally recognized
Coors Light and the brewer’s newest offering, Coors, will be available
across the country beginning in early 2015.
“Molson Coors is focused on delighting the world’s beer drinkers and to
this end we’re pleased to be partnering with CCU to bring the most
refreshing and legendary beers to Chile’s growing premium beer market,”
said Kandy Anand, president and chief executive officer of Molson Coors
International. “With CCU’s vast knowledge of the market and world class
distribution system, we look forward to making Coors Light and Coors
household names throughout the country, and spreading the reach of our
international brand portfolio.”
The introductions of Coors Light and Coors to the Chilean market are
part of a larger brand expansion strategy for Molson Coors Brewing
Company. In addition, the launch of these two American imports is a
response to the country’s expanding beer industry, which has seen steady
growth since 2009. In 2014, sales of Premium International beer brands
represented an estimated 19 percent of Chile’s total beer industry
(source, Nielsen).
“We are excited to work with Molson Coors to expand CCU’s portfolio and
introduce two great, authentic American beers to the Chilean market,”
says Hugo Ovando, general manager of CCU’s Beer Division. “The beer
industry in Chile has shown impressive growth over the past five years,
and we believe our partnership with Molson Coors Brewing Company is well
timed to appeal to the growing number of Chilean import beer drinkers.
This partnership also further establishes CCU’s reputation as one of the
region’s leading beverage distributors, focused on delivering the
highest quality products to Chile’s consumers.”
The two beers allow consumers to not only enjoy Molson Coors’ most
established global brand, but also a fresh, new brand that is a modern
interpretation of the legendary American taste first introduced in 1873.
In honor of the Coors brand launches and to celebrate the company’s new
partnership with CCU, Pete Coors, great-grandson of brewery founder
Adolph Coors and chairman of Molson Coors Brewing Company, will be
visiting Chile this week.
Coors Light was born in Colorado’s Rocky Mountains and is brewed at 1
degree Celsius to make a crisp, cold and refreshing lager. Known as The
World’s Most Refreshing Beer, Coors Light is currently enjoyed in close
to 50 countries around the world, making it one of the top five fastest
growing global beer brands.
Boasting malty and fruity notes, Coors distinguishes itself with the
highest-quality ingredients and a longer aging process. The
well-balanced beer is a new take on the legendary Coors-style lager that
Adolph Coors first brewed 140 years ago. Its great taste pays homage to
the tradition and heritage of the Coors name, highlighting the same
passion for quality and authenticity of the original brew.
Through CCU’s distribution, the brands will be available at
supermarkets, convenience stores and on premise accounts throughout the
country. Both Coors Light and Coors will be available in 12-ounce
bottles (as well as 12-ounce cans for Coors Light) that feature
cold-activated mountain labels showing when the beer is at a perfect
temperature to enjoy. Coors Light and Coors will be available for
purchase on January 12, 2015.
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering
extraordinary brands that delight the world's beer drinkers. It brews,
markets and sells a portfolio of leading premium brands such as Coors
Light, Molson Canadian, Carling, Staropramen and Blue Moon across The
Americas, Europe and Asia. It operates in Canada through Molson Coors
Canada; in the US through MillerCoors; across Europe through Molson
Coors Europe; and outside these core markets through Molson Coors
International. In 2012 and 2013, the company was listed on the Dow Jones
Sustainability World Index and named global Beverage Sector Leader.
Molson Coors is constantly looking for ways to improve its Beer
Print. For more information on Molson Coors Brewing Company visit
the company's Web site, http://molsoncoors.com.
About CCU:
CCU originated in Chile in 1850 where it installed its first beer
operations. By the end of the nineteenth century, the company
consolidated under the name of Compañía Cervecerías Unidas CCU (United
Beer Company). CCU is jointly controlled by Quinenco S.A., a Luksic
family holding, and HEINEKEN, through Inversiones y Rentas S.A. (60%).
CCU employs more than 7,500 people and during 2013, the company produced
21.9 million hectoliters of beverages which were sold throughout a
robust distribution network that has over 330 thousand points of sale
across 6 countries in South America. The company’s broad portfolio of
products and interesting promotional activities is the reason why
millions of people enjoy the “world of flavors” experience that CCU
offers.
CCU has a tradition of contributing to society beyond generating
employment. The Company makes strong contributions to the social
development of communities, preservation of natural resources and it
respects the environment throughout its operations.
CCU is the leading beverage company in Chile known for its extensive
portfolio of beers and non-alcoholic beverages. With over 160 years of
experience in the market, the Company has more than 90 brands at the
regional, national and international level, all of which are recognized
by their quality and high consumer preference. CCU has a direct presence
in Chile, Argentina, Bolivia, Colombia, Paraguay and Uruguay.
Additionally, it participates in the pisco and wine industries, and its
brands are exported to 80 countries worldwide. In addition to its
economic contribution as an employer, CCU has a strong track record of
making contributions to society, supporting the social development of
the communities, preserving natural resources and respecting the
environment.
Source: Molson Coors
Molson Coors Contact:
Colin Wheeler, 303-927-2443
Colin.wheeler@molsoncoors.com
or
CCU
Media Contact:
Rommy Stark
Comunicaciones CCU
Tel.
(56-2) 2427 34 84 / Cel. (56-9) 9821 6416
rstark@ccu.cl