Evolves Corporate Responsibility Agenda to Include Brands and the
Retail Marketplace
DENVER & MONTREAL--(BUSINESS WIRE)--Jul. 23, 2013--
Molson
Coors Brewing Company (NYSE: TAP)(TSX: TPX) today announced the
issue of its 2013
Corporate Responsibility Report, covering the company’s performance
in five key areas: Governance
and Ethics, Alcohol
Responsibility, Environmental
Stewardship, Employees
and Community and Responsible
Sourcing.
“In 2012 Molson Coors saw Our
Beer Print performance -- our impacts on our communities, people and
the environment -- recognized as best in class when we were named the beverage
industry sector leader on the Dow Jones Sustainability World Index,”
said Peter Swinburn, president and CEO of Molson Coors. “Improving Our
Beer Print has already positively affected our bottom line. From 2008
through 2012, we saved $10 million per year due to lower use of energy
and water, reduced waste fees and taxes, and sales of materials that
would otherwise have been disposed. Our targeted environmental
performance through 2020 will result in additional savings of $16
million per year.”
The targets Molson Coors set for the 2008-2012 period mobilized the
organization to achieve significant savings of energy, greenhouse gas
(GHG) emissions, water consumption and waste to landfill. While the
company saw overall reductions, its water and energy intensity targets
were not met due to lower than expected volumes. Last year, the company
announced ambitious new long-term targets to achieve further reductions:
25 percent in energy intensity, 15 percent in GHG intensity and 20
percent in water per unit of production by the year 2020.
Building Corporate Responsibility into Brands
In early 2013, Molson Coors adopted a 2015 goal for global corporate
responsibility, ‘to improve Our Beer Print to create a competitive
advantage for our brands and customers.’ The company’s focus has evolved
from behind-the-scenes operations management to include embedding
corporate responsibility in the brands themselves and how they go to
market.
“As a consumer products company, we anticipate and respond to the
changing attitudes and preferences of consumers. We will further succeed
when we inspire consumers with our quality products produced sustainably
and aligned with their social and environmental values,” said Bart
Alexander, chief corporate responsibility officer for Molson Coors. “By
building stronger partnerships with retailers to collectively advance
responsibility, as well as by mobilizing consumers directly through our
own efforts, improving Our Beer Print will continue to contribute to the
company’s growth.”
2012 Corporate Responsibility Performance
The scope
of this year’s report is global and covers Molson Coors operations in
Canada, the UK and India. For full transparency and accuracy, the
company also separately reports its share (42 percent) of the MillerCoors
corporate responsibility data.
In June 2011, a joint venture agreement was finalized in India with
Cobra India, giving Molson Coors a 51 percent share and operational
control of the newly formed Molson Coors Cobra India. This year’s report
includes the environmental impacts from the brewery in India.
In June 2012 Molson Coors acquired StarBev which merged with Molson
Coors (UK & Ireland) and was renamed Molson Coors Europe. While the UK
is included in this year’s scope, the company is transitioning the new
Central European business into its reporting frameworks and will include
performance from the region in 2014.
Environmental Stewardship
-
GHG Emissions: Achieved a 24 percent improvement in carbon
emissions intensity since 2008 (equivalent to a 25 percent reduction
in absolute carbon emissions). The company surpassed its 2012 target
in 2010 as a result of focused efforts to invest in GHG reduction,
energy efficiency and process improvements.
-
Waste: Accomplished zero waste to landfill in our UK-based
operations by the end of 2012. Between 2008 and 2012 the UK diverted
5,697 tonnes of waste away from landfill and avoided $500,000 in
landfill taxes. The company missed its global landfill diversion
target, sending 1.9 percent more waste to landfill in 2012 than in
2011. This was a stretch target and Molson Coors will continue to
challenge its operations in this area through the development of a
long-term global waste strategy.
-
Water: At year-end 2012, water intensity was seven percent
lower than in 2008. Since 2008, the company reduced total water
consumption by over 12.6 million hectoliters, equivalent to 504
Olympic swimming pools. Lower than expected volumes made it difficult
to reduce water intensity and caused the company to fall short of its
2012 target of 15 percent reduction.
-
Energy: The company’s 2012 energy intensity was 11 percent
lower than in 2008. Since 2008, the company reduced total energy
consumption by over 370 million megajoules. Lower than expected
volumes made it difficult to reduce energy intensity and Molson Coors
did not meet the 2012 energy reduction target of 15 percent.
-
Packaging: Set a new global goal to reduce packaging weight by
four percent by 2015 from a 2012 baseline.
Learn more – read our case studies: Rice
Husks as Fuel in India; UK
Zero Waste to Landfill; Engaging
Communities to Protect our Watersheds
Alcohol Responsibility
In 2012, Molson Coors furthered its commitment to responsible product
marketing and sales. CEO Peter Swinburn joined with 12 other leading
beer, wine and spirits producers in signing the CEO
Global Commitments including specific plans to address underage
drinking, responsible marketing, product innovation, drink drive
education and enforcement and retailer engagement.
The company also continued to support pubs, restaurants and shops in
promoting alcohol responsibility, and engaged with retailers on
environmental sustainability. To engage with consumers, the company
placed Our
Beer Print Commitment panels on packaging in the UK and our Stamp
of Responsibility on Canadian packaging.
Employees
Corporate and environmental responsibility was again one of the top
drivers of engagement
for Molson Coors employees in 2012, with scores that outperform the norm
for high-performing companies in like categories.
The company placed a high priority on progress in diversity and
inclusion by naming an embedded diversity strategy as one of the
company’s corporate goals for the next four years. A key resource
dedicated to this effort has been the establishment of a Diversity and
Inclusion Council which is developing a three-year progressive strategy
to increase diversity in the workplace.
Responsible Sourcing
Last year Molson Coors established Supplier
Standards outlining the company’s expectations of suppliers in the
areas of environmental, social and economic sustainability. In 2013 the
Standards will be provided to all suppliers in the U.S., U.K. and
Canada, and to our international and Central European businesses in 2014.
Learn more – read our case study: Working
with Suppliers to Reduce our Costs and Impact.
For the complete Our Beer Print 2013 Corporate Responsibility Report,
visit http://www.molsoncoors.com/en/Responsibility/Reports.aspx.
Molson Coors invites feedback
on this year’s report and its 2015 corporate responsibility goal and
2020 targets.
About Molson Coors Brewing Company
Molson Coors Brewing Company is one of the world’s largest brewers. The
Company’s operating segments include Canada, the United States, Europe,
and Molson Coors International (MCI). The Company has a diverse
portfolio of owned and partner brands, including signature brands Coors
Light, Molson Canadian, Staropramen and Carling. Molson Coors is listed
as the beverage industry sector leader on the 2012/2013 Dow Jones
Sustainability World Index, the most recognized global benchmark of
sustainability among global corporations. For more information on Molson
Coors Brewing Company, visit the company’s web site, www.molsoncoors.com.
Additional Media Materials:
Our Beer Print video - http://youtu.be/MJmqm0-QJSM
Innovation in :60 – Managing a Precious Resource - http://youtu.be/YEWItRtnvbg
Source: Molson Coors Brewing Company
Molson Coors Brewing Company
Colin Wheeler, 303-927-2443
colin.wheeler@molsoncoors.com
or
Sébastien
Charbonneau, 514-598-6966
sebastien.charbonneau@molsoncoors.com